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The MAISON&OBJET Observatory
Periscope and microscope... Books that make their mark on influences…
At the crossroads of influences and styles, the MAISON&OBJECT Observatory announces buoyant movements one step ahead of the others. Looking out for warning micro-signs of influence changes, the MAISON&OBJET Observatory brings together style agencies, journalists, experts... François Bernard, Elizabeth Leriche, Vincent Grégoire (NellyRodi), Marie-Jo Malait, Yves Marbrier, Yves Marbrier, Agnès Hospitalier, Christophe Jallais and Philippe Mallier monitor and breathe the signs of the times for us.
Together, they decode and analyse them to allow us to sense and understand emerging consumer trends. Styles, materials, forms, colours, fashion, home and decoration are meticulously screened. The crossover of expertise and viewpoints of these sentinels is presented in the Inspiration Trend Books.
Books that make their mark on influences…
Published by the MAISON&OBJET Observatory, twice a year in a limited edition of 1,500 copies, the Inspiration Trend Books are essential tools for the whole fashion, homeware and decoration trade. Their ability to anticipate signs of the times makes them precious guides. They are full of themes, visuals, interviews and offer original ranges of colours, samples, materials and object directories.
Inspiration trend book no. 16 COHABITATION
€112 inc. VAT at the Show
€130 inc. VAT after the Show |
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COHABITATION, the MAISON&OBJET influence itinerary 2010/2011 |
 Maison&Objet
Jan 22-26, 2010, Paris, France |
The MAISON&OBJET Observatory presents the 16th inspirations trend book on the theme of COHABITATION, 2010/2011 influence itinerary.
It is necessary to learn to live together, reconcile various generations, families of variable geometry, different cultures, city and nature in an increasingly urban environment. An overloaded world looking for alternative ways to be together. After the days of every man to himself, the new decade federates energies into a sharing and restored bond. The home becomes the scene of a new urbanity which reconciles differences. Styles anticipate the major change of better living with a human face. |
Transcultures. Elizabeth Leriche. Phase 1. Hall 1 |
Imaginary geography erases frontiers between the near and distant.
 The culture of some enriches the practices of others to produce transcultural aesthetics of world-objects, which convey a special story. Sharing differences enriches creativity. Art and design bring diversities and know-how together. A journey which redefines the otherness and identity of Elsewhere.
Transcultures in a few words:
Craft, crossover, global, singular, diversity, meeting, folk, know-how, local, chance
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Elizabeth Leriche, is director of the Elizabeth Leriche trends agency, a member of the MAISON&OBJET Observatory
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Title: Helix
Description: Armchair with patchwork of african wax. Editor Moroso
Designer: Philippe Bestenheider
Copyright: DR |
You refer to the mixture of cultures, what makes this movement different from the existing fashion for cultural crossovers seen in recent years?
It is a mixture of cultures and knowledge, with a multicultural design emerging and both traditional and contemporary knowledge being exchanged. This can be seen in the work being produced for Moroso by Tord Boontje in collaboration with Senegalese craftsmen. The design of the collection, which other designers have contributed to, is distinctly European but the shapes are inspired by African culture such as textiles. The same is true of the chair by Konstantin Grcic who uses the expertise of master bamboo craftsmen and enhances it with his experience. There is a genuine exchange.
What are the famous "new everyday combinations" you refer to?
Nowadays, and especially with the crisis, we are obliged to live together, with different generations cohabiting, young adults living together and divorced couples who do not have the resources to separate having to put up with each other… We are in the process of moving from the "Me myself” of the 2000s, to “Me Ourselves”. As a result, we are adapting, stacking and containing in order to preserve some private space in the midst of other people and we are having to make concessions! Electrolux has launched a refrigerator ideal for communal living, with four draws, each for a different person.
How is this cooperation refocusing our attention on the individual?
Communal gardens and cooperative apartment buildings are increasingly common. Initiatives of this type are becoming more numerous all the time – the "Vélib” free bicycle loan scheme is the perfect example of a cooperative system. There is a return to sharing. During the 1950s, companies tried to imagine a different way of living, but they are now collapsing having become far too consumerist. We are obliged to live together, so new ways need to be found of pooling future energies.
Do you believe that a new global identity is forming and is there a risk of a sort of standardization of creativity?
The frontiers of creativity are in perpetual motion and the internet has accelerated the process, making it possible to explore any country in just a few clicks. We are witnessing the emergence of a sort of global culture, but accompanied by greater awareness of everyone’s identity, their particularities, with the desire to preserve and protect the diversity of our world. |
La Coopérative. Vincent Grégoire for NellyRodi. Phase 2. Hall 2 |
The new daily combination invites collective play.
 Social micro-practices reject withdrawal and focus on attitudes of solidarity and mutual help. Cooperative, associative or participative modes put humans back at the heart of the system. People stack, build up a fresh and optimistic style on the basis of variable geometries. Energies are pooled together to make the future.
La Coopérative in a few words:
Community, collective, combinatory, exchanging, repairing, combining, modulating, compartmentalising, stacking, plugging, binding, customising. |
Vincent Grégoire is a trend hunter, director of the "art of living" department of the NellyRodi consultancy and forecasting firm and a member of the MAISON&OBJET Observatory.
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Title: Flatshare
Description: refrigerator Multi-doors, ideal for the colocations designed by Stefan Buchberger, and finalist Electrolux Design Lab.
Designer: Stefan Buchberger
Copyright: Electrolux |
What are the famous "new everyday combinations" you refer to?
Nowadays, and especially with the crisis, we are obliged to live together, with different generations cohabiting, young adults living together and divorced couples who do not have the resources to separate having to put up with each other… We are in the process of moving from the "Me myself” of the 2000s, to “Me Ourselves”. As a result, we are adapting, stacking and containing in order to preserve some private space in the midst of other people and we are having to make concessions! Electrolux has launched a refrigerator ideal for communal living, with four draws, each for a different person.
How is this cooperation refocusing our attention on the individual?
Communal gardens and cooperative apartment buildings are increasingly common. Initiatives of this type are becoming more numerous all the time – the "Vélib” free bicycle loan scheme is the perfect example of a cooperative system. There is a return to sharing. During the 1950s, companies tried to imagine a different way of living, but they are now collapsing having become far too consumerist. We are obliged to live together, so new ways need to be found of pooling future energies. |
Hybrid. François Bernard. Phase 3. Hall 3 |
Signs of the times put nature at the heart of everyday life and erase the boundaries between inside and out.
 Cross-over fertilisation combines all things urban, natural and technological. In times of extensive urbanisation of the planet, the city and nature come together to make city life easier. This cohabitation produces new categories of original and benevolent objects to further well-being.
Hybrid in a few words:
Urban, nature, techno, interior nature, accessibility to new concepts, new domestic objects, organic fabrics and materials, merger of technology and biology, source of energy imitating photosynthesis, usage, everyday, surprising wood technology, protecting others. |
François Bernard is director of the Croisements trends agency, a member of the MAISON&OBJET Observatory.
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Title: Babylone
Description: vegetal suspension
Designer: Alexis Tricoire
Copyright: Yann Monel |
Nature in the home and the crossover between the two worlds have been explored extensively in recent years. What has changed?
The major change is the quality and quantity of products being offered by designers.
They are no longer high-end brand vehicles, but genuine consumer products found on the market. In addition to technical implementation, which had long been complicated, it is now becoming increasingly easy to create a green wall in your own home: products have become more democratic. These products provide us with a better experience of the city, have a cathartic effect and allow us to cleanse ourselves of our emotions.
You mention a link between technology and nature. What is that?
We are seeing more and more joint experiments by scientists and designers, the most well-known example being the work of Mathieu Lehanneur and his “Laboratoire”, but there are others. The ENSCI set up a workshop with the Ecole Polytechnique Fédérale in Lausanne, based on discoveries made by Professor Grätzel and the famous solar cells of the same name. Nature was the inspiration behind the principle of reproducing photosynthesis. The students’ work was exhibited at the recent Designer’s Days. Scientists are increasingly trying to reproduce specific aspects of nature to improve our living conditions. |
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