 Christmasworld
Jan 29-Feb 2, 2010, Frankfurt, Germany |
"The beauty of the moment" – Christmasworld decorating trends for the 2010/2011 season |
* Handcrafted authenticity, modern naturalness and a colourful style mix are on trend for next year’s festive season
The emotional value of exuberant parties and enjoyable experiences makes them highly memorable. The icing on the cake for any party are the decorations. The Christmasworld decorating trends for 2010/2011 show which colours, materials and event motifs will be highlights in the coming season. Designers from the bora.herke style agency, commissioned by the top international fair for event decoration, identified four themes – "Authentic", "Optimistic", "Eccentric" and "Graphic". From 29 January to 2 February 2010, in Hall 9.0, the Christmasworld trend show demonstrates how the four trends can be implemented in a highly practical way. There, the team of designers will be giving talks, followed by a guided tour, everyday at 11.00 a.m. and 1.30 p.m. Available now, the new Trend Brochure "Die Schönheit des Augenblicks" (The beauty of the moment) reveals the distinctive features of the four style directions. "The brochure is designed to provide timely orientation for retailers in terms of what will catch on with the different consumer types in the 2010 decorating season. In addition, the brochure is the perfect way to prepare for a visit to next year’s fair", said Jutta Baumann, Christmasworld Director.
 Authentic: discover beauty in simplicity
Cherished pieces and collectables with a patina are characteristic of this natural style. The fusion of old and new creates original recycling chic – simple, uncontrived and individual of which a warm grey, a peridot green, petrol blue, sand grey, alabaster and linen white are part. Natural materials like pale, bleached wood, cotton and glass look authentic. They are combined with dip-dye effects, knit and plait patterns, floral motifs and hand sketches. The focus of this style is on the relationship between those celebrating.
 Optimistic: craftsmanship meets modernity
"Optimistic" is a lively theme which allows plenty of scope for creativity and unconventional ideas. The captivating feature is the use of artificial materials like plastic, foils and rubber coatings combined with artisan techniques. The multicoloured palette is forceful and expressive and includes mocha, salmon pink, dark red, emerald green, canary yellow and aquamarine. Motifs are pierced or punched. "Optimistic" expresses a desire to create something very special out of the mundane and turn any occasion into a party.
 Eccentric: Mix of style epochs and cultures
Different cultures, epochs and art movements collide in "Eccentric”. Ornamental decoration, animal skin optics as well as materials like velvet, embossed leather, feathers and wooden beads create exciting effects. Gold bronze, olive, wine red, dark ruby red, an amber colour and a deep blue-green form the colour parameters. This glamorous style adorns for example a festive Christmas dinner or chic cocktail party – all highly enjoyable occasions full of flair.
 Graphic: gold and silver accents
The look presented by "Graphic" is sporty and elegant. This trend plays around with geometric patterns in different shades of white and a velvety black. In some places, gold and silver penetrate surfaces. Stripes with motile effects, abstract forms and grids guarantee optical delusion. High-gloss surfaces create added metallic effects. Festive decoration slots seemingly effortlessly into the clean lines.
Order the Trend Brochure now
The Christmasworld Trend Brochure "Die Schönheit des Augenblicks" (The beauty of the moment) offers an analysis of the key trends and directions of the season, colour cards, including Pantone numbers, material samples and image collages. The brochure is available now from Messe Frankfurt priced € 9. It can also be ordered together with the Paperworld Trend Brochure for € 15 plus postage and package.
You can order the Trend Brochure from:
Kartenservice der Messe Frankfurt
Ludwig-Erhard-Anlage 1
D-60327 Frankfurt am Main
Telephone +49 69 75 75-20 04
Fax +49 69 75 75-12 36
online-tickets@messefrankfurt.com |
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