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 Ambiente Frankfurt
Feb 12-16, 2010, Frankfurt, Germany |
Ambiente Trends 2010 - modern and natural with plenty of emotion |
What was already suggested last year clearly continues this year – people are focusing on the essential. This is evident from their living and design expectations. Longevity and authenticity are the buzzwords for the season ahead. Every year, Ambiente in Frankfurt presents the latest tabletop, kitchen, houseware, living, furnishing and gift trends. With around 4,300 exhibitors, it is the biggest consumer-goods fair in the world.
Home sweet Home
 We have not yet overcome the stressful times. The homing trend continues with home sweet home providing the protection needed. People are looking for somewhere peaceful, are staying at home more and transferring their activities into their own four walls. Inviting friends round, communal cooking and eating is more popular than ever before which is why the home needs to be cosy. This is evident above all from the demand for emotional products, which convey tradition and a sense of home. What is important here is that it is about high-quality, durable products. This also applies to cooking, eating and indulging, where attention is paid not only to the high quality of the products but most importantly to their functionality and sustainability.
And even guests have to think about what present would give the host the most pleasure. Currently, gifts for use in the home are extremely popular, especially all kinds of gourmet gifts. Trendy, stylish home accessories made of fabric, porcelain or glass are also likely to be well-received.
Inspiring Interior
This season, use is also made of natural materials, like wood, bamboo, wool, felt and glass. Matte surfaces, fine-glaze china - high quality down to the last detail. Floral motifs on fabrics and wallpapers and knitted-look textiles. Marbling, reminiscent of natural stone, engravings and delicate graphic designs. These can be found in furniture design, on walls and floors as well as on glassware and china.
 Colour palette – strong and warm
The colours of the season are warm and high energy – from dark brown, camel and saffron to a luminous red - create an ultra dynamic colour palette. Lilac and berry tones in every nuance are still popular trend colours. Various blues and washed-out-look pastel shades provide the contrast to this. The new colours adorn not just furniture and home textiles but also crop up again on cooking pots, kitchen and homewares.
Tradition reinterpreted
Putting a new gloss on the tried and trusted is extremely popular. In line with this, classic trousseaus, for example, are given a totally new meaning, insofar as they are humorously jazzed up. Products are still monogrammed and consequently reminiscent of a traditional trousseau albeit with a broader function. A new kind of tea towel, which can be tied around the body and used as an apron and cooking spoons which fit onto the pot rim thanks to the addition of a groove.
This year, special attention is paid to china. White gold will be 300 years old. Old, familiar, handmade cherished pieces are rediscovered, trendy design added to favourite patterns or relaunched on the market in a different form and with new functionality.
Ambiente
www.ambiente.messefrankfurt.com
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