A new look for Première Vision conceived and designed by Eric Jourdan and Francesca Avossa

From February 2010 and for several years to follow, Première Vision, the World’s Premier Fabric Show™, will undergo a metamorphosis signed by designer Eric Jourdan and scenographer Francesca Avossa.

To bring a breath of fresh air to the show and respond to the needs of exhibitors and visitors, the two have entirely redesigned the setting over the next few years, underscoring the urban, contemporary and cosmopolitan character of Première Vision.
Aiming for a harmonious orchestration not only of the show’s 90,000m² of floor-space but also of the 700 fabric manufacturers of over 30 nationalities, the restaurants and all the peripheral services, Eric Jourdan and Francesca Avossa have completely re-thought Première Vision with a view to overall consistency.

Designed and conceived as a vast international city, a white city of small buildings, reflecting an architecture of the geometric, the essential, Première Vision defies any geographic label to express itself as a contemporary, aware city, resonating to the rhythm of fashion.

At the heart of this new architecture, Eric Jourdan and Francesca Avossa have completely redesigned the stands, the private preserve of the exhibitor.
Whilst maintaining the essential confidentiality, the lower sections of the stand, in DuPont™ Corian®, provide for a subtle interplay of shadow and light thanks to the translucent material, making a landscape that is sensitive and alive.
In addition to the stands, Eric Jourdan and Francesca Avossa have also designed some 20,000 pieces of furniture, all the signage for the show, and all the other work, reception, information and restaurant areas.

Underscoring the ever-changing nature of fashion, Eric Jourdan and Francesca Avossa have decided to link each show with a colour representing the season.
For February 2010, “green jelly” and “H2O” from the spring summer 2011 Première Vision range will guide the visitors’ path and colour the upper sections of the show’s fittings. A fleeting fashion statement against a timeless white backdrop.

Première Vision
www.premierevision.fr

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