Jan 9-12, 2008, Frankfurt, Germany
Messe Frankfurt GmbH / Thomas Fedra
| Concept revisions to strength Heimtextil 2008 as an international business platform
* Style is more than an attitude
* Concept revisions to strength Heimtextil 2008 as an international business platform
* 'More' – the new umbrella term for textiles for shop concepts, licence and brand worlds
Style is more than an attitude – this is the new Heimtextil motto. The biggest international range of products for textile interior furnishing, as well as a broad spectrum of suppliers and solutions to current challenges facing the trade will distinguish Heimtextil 2008. "In addition, there will be a series of innovations catering for current market developments", explains Olaf Schmidt, Vice President, Textile Fairs, Messe Frankfurt Exhibition GmbH. "From our point of view, an ideal blend of target-oriented business opportunities for our customers and an inspiring trade-fair experience are the most important factors." The concept for Heimtextil 2008 will also take account of addi¬tional trade-visitor needs via, e.g., brand concepts, differentiated quality levels and shop solutions. Trend presentations and original showcases with future-oriented home design will ensure plenty of inspiration at the fair. New is the establishment of an international Trend Table of five international designers who are responsible for the trend prognoses and the design of the Heimtextil Trend Forum.
How is all this to be achieved? New, simplified names for the product groups, an improved exhibition layout and the continued concentration on growth markets, especially the contract business, will make visiting the fair more effective and efficient for international trade buyers. Thus, the international trade fair for home and contract textiles, which will ring in the 2008 exhibition year from 9 to 12 January, will be positioned as the marketing platform for business, sourcing and new contacts. 'More' is now the new umbrella term for textiles for shop concepts and licence & brand worlds, as well as home and household textiles. Additionally, it is planned to expand the wall-covering, furniture-fabric and designer-rugs segments in line with the needs of the market.
Household textiles – upgrading through new product groups: 'More Style', 'More Clarity' and 'Concept Square'
In future, the range of products for the bedroom, bathroom and dining will be presented together in the 'More Style' and 'More Clarity' product groups and thus make the former 'Dreamland' segment not only more differentiated but also more transparent. The jury will position exhibitors in one of two categories: 'More Clarity' in Hall 9.1 presents classic products from European companies with small batch sizes, such as Vincenzo Zucchi S.p.A., Schlossberg Textil AG and Christian Fischbacher Co. AG. 'More Style' in Hall 9.2 stands for top, internationally renowned, brand-oriented licences such as Joop! and Sisley. In this category, the focus will be on fashion aspects – and this will also be reflected in the interior design of the hall.
The 'Concept Square' special exhibition in Hall 8.0 showcases shop concepts by exhibitors and product and corporate innovations in a completely new way. The aim of this special exhibition is to offer suppliers an additional marketing platform where they can position themselves as expert partners for wholesalers, specialist dealers and retailers, as well as for the contract business.
Home textiles: 'window', 'upholstery' and 'floor' flanked by the new 'More Living' premium segment
There will also be a premium segment for home textiles covering the 'window', 'upholstery' and 'floor' product groups. In this case, too, a jury of experts will select the exhibitors. 'More Living' in Hall 3.1 stands for a clear emphasis on manufacturing expertise and top quality – structured by manufacturers and textile editeurs.
Expansion of the wall-coverings, furniture-fabrics and designer-rugs segments
Paste, brushes, rollers, knives, priming, masking and pasting tables – for the first time the range of accessories for wallpaper and wall coverings will be integrated into Halls 5.0 and 5.1. Given that their visitor target groups are identical, Hall 5.0 will also include non-textile and coated table coverings and foils.
A Furniture Fabrics Centre of Excellence will be established in Hall 4.0 in response to demands on the Heimtextil revealed in visitor polls. In 2008, the Centre of Excellence will be set up to cater for the furniture industry, as well as for contract specialists and interior decorators.
The range of carpets and floor coverings in Hall 3.1 will be supplemented by fitted designer carpets under the name 'Asian Carpets' in Hall 6.0, which will be affiliated to the high-grade 'Asian Vision' segment launched in 2007.
Other focal points: designers are concentrated in Hall 1.1, curtains in Hall 3.0, decorative fabrics in Hall 4.1 and sun-protection systems and the complete range of home technology in Hall 4.2.
Contract Creations at Heimtextil
The Heimtextil continues to emphasise the expanding contract-textiles segment with lectures, seminars, trend previews and an impressive special show. Tried and tested marketing services, such as the Contract Creations Signet, which indicates appropriate suppliers in the exhibition halls, the Contract Guide, a list of contract-textiles suppliers taking part in the Heimtextil and the Contact Contract Online Forum for making contact and appointments, will be back again at Heimtextil 2008. Additionally, Asian manufacturers will present furnishing worlds for the contract sector for the first time under the name 'Contract Vision' in Hall 6.0.