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 ad:tech Tokyo
Sep 2-3, 2009, Tokyo, Japan |
Japan Debut of Leading Conference and Exhibition for the Global Digital Marketing Community to Open in Tokyo in September 2009
 Tokyo, Japan – ad:tech expositions, the leading conference and exhibition producer for the global digital marketing community, has announced that Josh Bernoff—Senior Vice President – Idea Development of Forrester Research and co-author of the bestselling book "Groundswell: Winning in a World Transformed by Social Technologies"—will kick off the Keynote Speech series at ad:tech tokyo. The debut ad:tech event in Japan will be held on September 2 and 3, 2009, at the Prince Park Tower Tokyo.
Launched in 1997, ad:tech has expanded through the years in line with the growth of the digital marketing and related industries. Comprising a conference and exhibition, ad:tech provides media, marketing and technology professionals with the tools and techniques needed to succeed in a changing digital world.
The mission of ad:tech is to provide brand advertisers, agencies, portals, technology providers, and other digital platforms with a forum for the exchange of ideas, experiences, new practices, emerging models, and expert opinion. To this end, the event balances highly topical Keynote Speeches with panel discussions comprising experts in a variety of disciplines and hands-on workshops for digital marketers.
"It is a great pleasure to welcome Josh Bernoff as the first Keynote Speaker in Tokyo," comments Paul Beckley, Vice President of dmg world media asia, the organizer of ad:tech Tokyo. "The best-selling book he co-authored is available in Japanese, but this will be his first time speaking in Japan. His insights will be particularly valuable to our attendees."
The announcement that Bernoff will speak at ad:tech Tokyo came on May 12 at the second meeting of the event's Advisory Board, a group of 35 digital marketing leaders representing some of Japan's and the world's best-known media, advertising and technology companies. Other early information on the ad:tech Tokyo program was also revealed at the meeting.
In addition to Bernoff's opening speech, five keynote speeches and panel presentations are scheduled in the mornings of the two-day event. The afternoon conference programs will focus on breakout sessions covering local and international integrated marketing case studies, media marketing, brand marketing, performance marketing, mobile marketing and agency development. Approximately 40 companies are expected to exhibit cutting-edge digital marketing products and services in the hall adjoining the conference rooms.
Masato Taketomi, Project Director of ad:tech tokyo 2009, comments, "Having participated in several ad:tech events around the world, I always wondered why this conference had never been held in Japan. As digital technologies continue to revolutionize the way we use and communicate information, ad:tech is growing in importance. Now, thanks to the support of our Advisory Board and many others, ad:tech will finally debut in Japan. Attendees will be able to learn from the world's industry leaders at ad:tech tokyo, and I also look forward to raising awareness of Japan's own creative and technological expertise."
Details of the ad:tech tokyo 2009 program and how to participate will be announced to the media in the weeks ahead.
Up-to-date information is also available online at www.ad-tech.com/tokyo/ (English) and http://www.ad-tech.com/tokyo/japanese/adtech_tokyo.aspx (Japanese).
About Josh Bernoff:
Josh Bernoff, Senior Vice President – Idea Development of Forrester Research, is one of America's most prominent and widely quoted technology analysts and the coauthor of the bestselling book "Groundswell: Winning in a World Transformed by Social Technologies." Josh has been a Forrester Research analyst for 14 years. He created the Technographics segmentation, the foundation for Forrester's worldwide consumer survey business since 1997. Josh's analysis aims at a deeper understanding of people, how they use technology, and how that affects business. He blogs at blogs.forrester.com/groundswell.
About ad:tech:
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore, Sydney and Tokyo. ad:tech is produced by dmg world media; based out of the company's headquarters in California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.
About dmg world media:
An international exhibition and publishing company, dmg world media (www.dmgworldmedia.com) produces over 150 market-leading conferences and exhibitions; and publishes 25 related magazines, newspapers, directories and market reports. dmg world media employs more than 750 people and maintains a worldwide presence through more than 30 offices. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmgt can be found at www.dmgt.co.uk. |
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