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 Professional Beauty
Mar 1-3, 2009, ExCel London, UK |
| Professional Beauty London 2009 |
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Visitors to this year’s Professional Beauty are proving to be the exception to the rule in this recession as far as an online poll conducted by exhibition organisers, EMAP Connect can reveal.
 Visitors were asked ‘Have you adapted your business plan to protect you from the credit crunch’. But despite the doom and gloom predictions, the poll revealed that 35% of those polled hadn’t even noticed a down turn in trade and answered ‘What credit crunch?’ Another 20% said they had intention of changing their business model just yet and only 33% the salon owners who answered had adapted their business plan.
This positive poll appears to be showing that the salon and spa market is weathering well in this recession. But Professional Beauty isn’t complacent, as Show Director Catherine Iredale is keen to stress. “We are aware that now more than ever we are a vital event for the beauty professional and the companies that supply them. In more stable times ‘dead wood’ can be easily carried, but when things start to bite, the days of the least healthy businesses will be numbered.
In 2009 those companies with deep pockets and innovative products are well placed to profit from the recession by increasing their marketing expenditure and grabbing market share from less fortunate firms, the best place to do this is on the Show floor. The recession will also present opportunities to those companies that move quickly and adapt to changes in consumer preferences and priorities. Professional Beauty firmly believes in this research,” Iredale goes on.
The challenge for Professional Beauty is to create the perfect atmosphere for business to be done and allow opportunities to be maximised. “We will deliver the best brands, to the top professionals in the business whilst offering forums and seminars specifically designed to inspire the beauty professional to look at new and innovative ways to protect against the economic downturn. Now more than ever you cannot afford not to be at Professional Beauty,” Iredale concludes.
For more ticket information call the Professional Beauty hotline on 0870 3146 211 or register online at www.professionalbeauty.co.uk |
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