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 Cosmoprof Worldwide Bologna
Apr 2-6, 2009, Bologna, Italy |
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Cosmoprof Worldwide Bologna 2009
Where are you going, Beauty?
The world of Beauty meets at COSMOPROF WORLDWIDE BOLOGNA 2009
Where Are You Going, Beauty? The new Cosmoprof Worldwide Bologna campaign
“Where Are You Going, Beauty?” is the slogan chosen by Cosmoprof Worldwide Bologna for its 2009 communications campaign: a vigorous, innovative campaign that reflects the new direction chosen for the world’s most important trade fair. The campaign headline asks the question of where Beauty is going these days, which of course also implies where the Beauty industry is headed… and if any event anywhere in the world is entitled to answer that question, it is surely Cosmoprof. Beauty and the question posed in the headline are represented ironically in the visuals: a woman’s face resting inside a packet, ready to be shipped somewhere. Where? To Cosmoprof in Bologna!
Cosmopack and Cosmoprof Spa are communicated with campaigns of their own, which are developments on Cosmoprof campaign.
What’s new at the 2009 edition
There are plenty of new features lined up for visitors to the 42nd edition.
Some of these features were already launched in the 2008 edition, which was distinguished by an increased focus on the event’s image, by the consequent process of upgrading several of the exhibition areas, and by the development of new services for exhibitors and visitors, such as online advance ticket sales and printing, all from the comfort of your own computer.
Exhibitors and professionals of Perfumery and Cosmetics, Hair, Beauty, Packaging and Wellness will keep things lively throughout the five days in Bologna.
Reorganising the product areas
 Some of the buzzwords heard most frequently these days in any sector are transverse, cross-fertilisation and osmosis. While each of its four sectors – Perfumery & Cosmetics, Hair, Beauty, Packaging – maintains its characteristic identity, the Cosmoprof constitutes the ideal terrain for them to highlight their synergies and common interests. As a result, the way that the product areas are laid out in the fairgrounds and so inside the halls themselves has been changed. The aim of the new layout is to facilitate visitors’ routing and build value from several new features, such as the Spa area inside the Beauty sector, or the Masterpieces area (Artistic Perfumery), which are valorised by their new exhibition designs. Further reorganisation input comes from the recent inauguration of Halls 14-15, which bring an additional 10,000 square metres to the total exhibition area available in the fairgrounds. The new halls were designed by one of Italy’s best-known architects: Pierluigi Cerri.
The Beauty and Cosmoprof Spa Area (3rd-6th April 2009)
The Cosmoprof Spa project is an expression of the stated aim to put the world of spas on centre stage in the world’s most important international Beauty event and to make the best use of the exceptional number of visitors it attracts: 150,853 in 2008, 39,221 of them from outside Italy. The Cosmoprof Spa area will be located in the new halls and will bring together the most prestigious international firms operating in the area of Wellness. Inside the section dedicated to Professional Beauty Salons, Cosmoprof has set out to create a distinct yet synergic area: a veritable Fair-within-the-Fair. The Cosmoprof Spa will provide an essential benchmark and networking hub for everyone whose work is concerned with this sector, helped along by the cycle of lectures in the Spa Symposium, whose speakers will be unquestionably renowned names from the world spa panorama, and by contents capable of furnishing invaluable, essential information for interpreting market demand. Cosmoprof Spa and the Cosmoprof Spa Symposium will be targeting investors, spa entrepreneurs, hotel owners and managers, design hotel managers, designers, hotel and spa consultants, architects, interior designers, spa managers, leisure centre managers... in fact everyone with a specialised interest!
Perfumery & Cosmetics (3rd-6th April 2009)
The area dedicated to perfumery will cover eight halls. The most important new feature in this case will be high-end perfumery’s shift from Halls 16-18 to Halls 29-30, which will benefit from a design project to upgrade and valorise them.
Masterpieces, the special event dedicated to Artistic Perfumery, reaches its fifth edition this year, further improved by a completely new location and exhibition design, whose purpose is to highlight once again the distinctive traits of the more than 100 brands on show.
Hair (3rd-6th April 2009)
Visitors passing from one stand to another of the most prestigious Hairdressing sector firms will be able to witness the ceaseless rhythm of the demonstrations where the world’s top hair stylists present their latest creations and techniques. Really spectacular events where videos and music create a theatrical setting for the ideas showcased by the hair artists, but also must-attend occasions for the numerous professionals in the audience, who can benefit from professional updating and inspiration. These shows are another essential part of the Hair area and the most prestigious names in the world of coiffeur will be performing on the exhibitors’ stages for the thousands of hairdressers who flock to Cosmoprof from all over the world.
There will also be plenty of areas and initiatives dedicated specifically to the best qualified international hairdressers and salon owners.
Cosmopack (2nd-5th April 2009)
Once again this year, Cosmopack – the area dedicated to packaging (Halls 19-20) – will be opening and closing one day earlier than the rest of Cosmoprof. The staggering of the dates has been confirmed again to suit the different needs of visitors to Cosmoprof, which vary according to the sector they belong to. 3 years ago the organisers decided to anticipate the opening by one day and the move has met with the approval of packaging professionals: once again in 2009, the Thursday will feature events designed especially for them, such as a major international conference about the sector and a Packaging Buyer Delegation, which will start meeting the exhibitors in Halls 19-20 on day one.
Buyer delegations
Cosmoprof 2009 is coherent about its role as an international hub for networking in the beauty sector, presenting a qualified programme of meetings involving exhibitors and selected international buyers, known as the International Buyer Programme. The buyers involved are chosen carefully, to guarantee that their needs comply with the product categories presented by the exhibitors. The delegation will comprise distributors, importers and retailers from emerging economies with high growth rates in Eastern Europe, the Middle East and the Americas. The aim is to enable Cosmoprof exhibitors to establish contact with selected distributors and importers through direct meetings organised in advance, so as to assist them in their aims of developing foreign markets.
Partnering and networking are also keywords for Cosmopack 2009. A delegation of buyers representing 40 luxury bands, from France but also from Spain and Germany, will loom large for two days of meetings with the top exhibitors in the packaging area.
Cosmopack will be the essential milestone for a series of meetings between exhibitors, buyers and specialised journalists that is set to build up during the months prior to the event and then continue afterwards. This roadshow will be visiting the cities of Paris, Hong Kong, Bologna and New York, in an itinerary put together to consolidate relations between international business operators. Each venue will host an evening with a theme, combining business with pleasure and going under the name of BOD: Business Or Dinner.
Prestigious Italian and French design offices, together with internationally renowned associations and schools, such as the Italian Association for Industrial Design (ADI) and the Istituto Europeo di Design, will be among the partners of Cosmopack 2009.
Cosmoprof
www.cosmoprof.com
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