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 Cosmoprof North America
Jul 19-21, 2009, Las Vegas, USA |
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Cosmoprof North America
Beauty headed in a new direction
Concluding its sixth year at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America reiterated its position as the premier business-to-business beauty event encompassing all sectors of the industry in one venue. Cosmoprof North America is the single most important forum for the complete range of beauty industry professionals from the cosmetics, wellness, spa, hair care, skincare, nail, product development and packaging industries, each seeking to strengthen and grow their respective shares of the global beauty business.
 The event, held from July 13th -15th, brought 740 exhibiting companies (an increase from 700 in 2007) to a sold-out show floor along with more than 25,000 quality attendees that included: importers, distributors, manufactures, and global beauty leaders all under one roof. As in years past, Cosmoprof North America attracted many new and innovative brands in addition to industry leaders such as Conair, Creative Nail Design, RUSK, TIGI, Essie, L’Oreal Technique, Nioxin, z.one concept, Orly, AHAVA, OPI Nail, Alberto Culver, and Schwarzkopf & Henkel.
In addition to leading beauty industry professionals, many of the top trade publications from across the globe traveled to Cosmoprof North America to seek out the newest trends emerging amongst this year’s exhibitors. Several consumer media outlets were present as well including French Vogue and Women’s Wear Daily. Cosmoprof North America also saw a large increase in “eMedia,” which continues to grow in stature and allows the Cosmoprof message to reach a significant global audience.
Through close-knit collaborations with countries seeking to expand their foreign trade in beauty, Cosmoprof North America dedicated special sections within the show floor to distinct International Country Pavilions. Country Pavilions allowed small- and medium-sized companies from within select markets to participate in the Cosmoprof North America event with the objective of obtaining direct “face time” with distributors and retailers to secure U.S. distribution. The support and council of Country Pavilion organizers allowed exhibitors to take part in a trade show event in the US and obtain an understanding of the marketplace. Additionally, the presence of Country Pavilion organizers, who are representatives of foreign cosmetic industry associations on the show floor, allowed U.S. manufacturers interested in those particular markets to obtain market intelligence. Featured countries at the 2008 show included: Australia, Brazil, China, Dominican Republic, Italy, and Taiwan.
Taking note of the ever growing strength of emerging markets, Cosmoprof North America continued its commitment to the International Buyer Program and its position in the industry as the international beauty hub. The International Buyer Program, a Cosmoprof exclusive, united buyers and sellers around the world with the resources, contacts, and data to build business. For the sixth consecutive year, beauty and cosmetics companies showcasing their products at Cosmoprof North America were offered the opportunity to meet one-on-one as part of pre-scheduled appointments with a group of selected importers and distributors. Overall 166 meetings were held as part of the International Buyer Program involving more than 120 exhibiting companies. Working alongside show organizers, delegates from the US Department of Commerce were also in attendance performing similar services for U.S. domestic exhibitors. A selection of international buyers were invited from Australia, Brazil, Canada, Chile, Dominican Republic, Ghana, Kenya, Mexico, Peru, Senegal, and Spain to participate.
Discover Beauty, another Cosmoprof North America exclusive, which was launched at the 2007 show and assisted newly emerging brands in finding the proper market, while spotlighting the newest trends for influential retail buyers was another phenomenal success. By offering one-on-one meetings between senior buyers from prestigious retailers that included: Bergdorf Goodman, Henri Bendel, C.O. Bigelow, Macy’s, Fred Segal Studio, Pure Beauty, Beauty Collection, and Wynn Las Vegas Apothecary, selected Discover Beauty brands were able to present their products for immediate consideration and feedback from the decision makers themselves. Additionally, this year’s show not only featured an increase in Discovery Beauty brands from 12 in 2007 to 23 in 2008, but also the launch of Discover Beauty – Spa. To support the debut of Discover Beauty – Spa, Cosmoprof North America partnered with the Las Vegas Spa Association (LVSA) to bring spa directors from some of the largest spas in the country to also participate in one-on-one meetings with selected Discover Beauty – Spa brands. Discover Beauty – Spa featured spa directors/buyers from The Spa at Wynn Las Vegas and Encore, Bellagio Spa & Salon, Qua Baths and Spa at Caesars Palace, Nurture -The Spa at Luxor, Wet Spa at Treasure Island, and The Spa at The Golden Nugget. Presented in partnership with Women’s Wear Daily, Discover Beauty is by invitation only and is designed to feature an innovative lineup of brands just being launched to market alongside Beauty Imports - established international brands breaking into the U.S. marketplace.
Special educational seminars, another feature the makes Cosmoprof North America stand above other trade events, were filled to capacity with more than 600 attendees due to their content relevance in helping people and companies grow their businesses. Industry leaders from multiple sectors of the industry participated in round-table discussions and panels to share their knowledge and insights. Highlighted educational seminars included:
* Going Green: Which Sustainable Package is right for Your Beauty Brand? Featuring John Delfausse, Vice President of Packaging and Chief Environmental Officer for The Estée Lauder Companies, Gina Garrubo, CEO and cofounder of Natural Beauty Innovations LLC, and Robert Kerr, partner at sustainability consulting firm Pure Strategies.
* Learning Lounge: Combat Compensation! Featuring Bert Carder, Founder and CEO of YBN; Neil Ducoff, Founder and CEO of Strategies; Larry Copsa, CPA and partner in Kopsa Otte CPA’s; Ernest Calderon, Attorney at Calderon Law Offices; and Peter Mahoney, Owner of Salon Resource Group of Companies and President of Salon Consultants International.
* How Key Retailers are Envisioning Big Business with Niche Brands. Featuring Debbie Murtha, Senior Vice President of Cosmetics at Macy’s, Courtney Baber, General Manager, C.O. Bigelow, and Norma Knudsen, COO at Regis Trade Secret / Pure Beauty. Organized in conjunction with Women’s Wear Daily, the event was moderated by Andrea Nagel, WWD Mass Beauty Editor.
* Secrets to Developing a Successful Private Label Business. Featuring Pam Busiek, Presient of CBI Laboratories, Karen Young, Owner of The Young Group and former Vice President of Advertising and Marketing for Lancôme, and Carolyn Bojanowski, Director of Brand Marketing for Sephora. Moderated by Phillip Russo and organized in conjunction with Private Label Magazine.
* Vendors & Spas: Greener Together Featuring Brett Blumenthal, a consultant with Gensler, Rhana Pytell, Owner of Gaia Spa, and Boldijarre Koronczay of Eminence Organics. Moderated by Linda Lewis and organized in conjunction with DAYSPA Magazine.
* OTC’s Biggest Mistakes & Ways to Successfully Overcome Them. Moderated by Marc Birenbaum and organized in conjunction with Beauty Store Business Magazine.
* The Age of Naturals. Moderated by Alisa Beyer of The Benchmarking Company.
* Quality, Safety, and Efficacy of UNIPRO Cosmetic Private Label Manufacturers.
The North American Hairstyling Awards (NAHA), the professional hair care industry’s single most important awards event of the year, were also held in conjunction with Cosmoprof North America on Sunday, July 13th. Hosted by Saturday Night Live alumni Victoria Jackson, the evening featured stunning artistic presentations and tributes to industry greats. The event also included the induction of Scruples founder, Jack Storey, into the NAHA Hall of Leaders and a Lifetime Achievement award being presented to renowned international hair stylist, Martin Parsons. NAHA, which is a production of the Professional Beauty Association, features 12 distinct award categories honoring rising talent and industry leaders.
Carmen DePasquale, founder & CEO of the DePasquale Companies was also honored during Cosmoprof North America on July 14th with the City of Hope Spirit of Life Award. This black-tie gala featured an array of industry notables from the professional beauty industry all paying tribute to DePasquale for his extensive efforts and community outreach.
One notable presence at this year’s gathering included political pundits, James Carville and Mary Matalin, as part of PBA’s Annual Business Forum. Carville and Matalin provided a provocative insiders look at who may be the next president and the impact that decision could have on the business sector.
For more detailed information or images from Cosmoprof North America 2008, please contact Chidimma Ozor at cozor@ypublicrelations.com or visit www.cosmoprofnorthamerica.com
Cosmoprof North America 2009 is planned for July 19-21 at the Mandalay Bay Convention Center in Las Vegas. For more information on exhibiting or attending, please visit www.cosmoprofnorthamerica.com or call 800-557-3356. Cosmoprof North America is a production of North American Beauty Events LLC. |
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