Vendôme Luxury presents VL Collection, a Trade Show in the Kingdom of Parisian Jewellers

The spirit of the season

The Queen of Winter has picked up her crystal wand with pure legerdemain to sprinkle gems of snow-flakes on her magnificent queendom. Shaped like exquisite fern fronds, stars and flowers, they fall down softly upon the frosted window frames of the enchanted palaces in Place Vendôme, her majestic headquarters in the heart of Paris…

What’s in store?

For this edition, Vendôme Luxury will metamorphosize into the Queen of Winter. She will weave her fairytale magic on her royal quarters at Le Meurice, Park Hyatt, and the newly restored Hôtel D’Évreux. Under her spell, they will be transformed into a cozy winsterscape where luxury and fantasy combine to provide an ethereal background for the Fall-Winter 2010/2011 ready-to-wear and accessories collections.

In this spell-binding fashion, Vendôme Luxury will return to Paris 6-9 March, 2010 offering a fresh new way of appreciating the Paris Fashion Week.

For over ten seasons, Studio XXb has been organizing the Vendôme Luxury trade shows during Paris Fashion Week. It takes place in leading luxury hotels and palaces around Place Vendôme.

In March 2010, we have three prestigious venues:
Jewelry and accessories at Hôtel d’Évreux (19 place Vendôme, 75001 Paris)
Accessories at Park Hyatt (5 rue de la Paix, 75002 Paris)
Ready-to-wear at Le Meurice (6, rue de Castiglione, 75001 Paris)

From 6 to 9 March 2010, we are dedicating a space in Hôtel d’Evreux at 19 Place Vendôme to jewelry for the VL COLLECTION.

The location is ideal for jewelry as it's home to legendary Parisian jewellers such as Cartier, Chaumet, Boucheron, Van Cleef & Arpels and Chanel Jewelry.

Our objective is to bring you into contact with key figures from the fashion industry in an ambience that is luxurious, refined and Parisian.

We provide a number of services and facilities:
+ Fully equipped space (tables, chairs, display cases, lighting, signs, etc.)
+ Security agents, hostesses, concierge service
+ Buyer invitation and attendance (Barneys, Orr's Jewellers, Roseark, Colette, Montaigne Market, Boutique1, Bergdorf Goodman, Net-A-Porter etc.)
+ Press invitation and attendance (Elle, Vogue, Madame Figaro, Orion, JCK Online, Dreams, etc.)
+ Communication (catalogues, modem, blogs, press releases, etc.)
+ Invitation management and RSVP tracking

Visitors include executives from department stores and owners of multi-brand boutiques from all over the world. Individual buyers are also welcome.

The heiress of the Fendi empire, Delfina Delettrez, will be exhibiting her jewelry along with other designers at the VL COLLECTION.

After placements at Chanel's style office for haute couture, Delfina Delettrez decided to follow in the footsteps of her father, the French jeweller Bernard Delettrez, by launching her own jewelry label. She is already making waves with her signature collection of jewellery that artfully blends her love of anatomy, nature, and jewels.

Together, we welcome you to discover the exciting VL COLLECTION.

Vendôme Luxury Tradeshow
www.vendomeluxurytradeshow.com

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