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 Rio-à-Porter
Jan 10-13, 2011, Rio de Janeiro, Brazil |
Francal and Luminosidade launch the next edition of Rio-à-Porter |
Synergy between Luminosidade, InBrands, Franca Feiras and Sistema Firjan strengthens business opportunities for the January 2011 Edition
 Rio-à-Porter, the official fashion and design fair of Fashion Rio, arrives at a new edition strengthened by the successful synergy between its promoters: Luminosidade, directed by Paulo Borges, who has produced the country’s major fashion events; Francal Feiras, with over 40 years of experience in conducting business events; Sistema FIRJAN, which promotes business in the fashion sector; and InBrands, an operating holding company that invests in fashion related companies.
By uniting the experience of these institutions and professionals, the event became a reality, bringing together leading brands with Brazilian and international buyers; promoting business and meetings of brands with new customers. The next edition of Rio-à-Porter, which will be held from January 10-13, 2011 at the Cais do Porto warehouses, at the same time as Fashion Rio, has already been planned by its directors since June of last year, with strategies and meetings so that the event continues on its path to success in fashion merchandising.
“The integration of the country’s main fashion weeks with Rio-à-Porter during the same dates grants several advantages to fashion brands, buyers and journalists. That was reflected in the success of the most recent edition, when we had a higher than expected sales increase. For the next trade fair, we will have even more new developments related to the selection of fashion brands and in work with the buyers,” says Paulo Borges, responsible for implementing Rio-à-Porter, along with Francal.
About the Luminosidade Group: The Luminosidade Group is the main fashion platform in Brazil. It is responsible for the organization of SPFW, Fashion Rio, Rio-à-Porter, Rio Summer, Hotspot and for the publications Revista Mag!, SPFW Journal, and the portal www.ffw.com.br.
About Francal Feiras: With 42 years experience in trade fairs, especially in the fashion business, the promoter organizes Latin America’s leading trade fair for footwear and accessories, along with other fashion events such as the Fórum de Moda & Marketing (Fashion and Marketing Forum), which happens at the same time as the footwear trade fair and the Prêmio Francal Top de Estilismo (Francal Top of Design Award), an initiative that discovers new talents in the world of design. The events put together by Francal are considered strategic tools for the strengthening of several segments of Brazil’s economy: in addition to fashion, Francal promotes trade fairs for the toy, musical instrument, and natural products sectors, among others.
About Inbrands: InBrands is an operating holding company that invests in top-of-the-line fashion companies in Brazil through investment in strong brands with clear identities and large growth potential. Created in 2008, the company aims to boost growth and profitability of the businesses with which it is associated, creating efficiencies and economies of scale, while preserving the identity of its brands.
About Sistema FIRJAN: The Sistema FIRJAN is an important partner of the companies in the state of Rio de Janeiro in the search for development. The five institutions that make up the Sistema offer solutions and services capable of multiplying companies’ productivity and improving employees’ quality of life.
Rio-à-Porter
www.rioaporter.com.br |
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