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 Pitti Uomo
Jan 13-16, 2009, Florence, Italy |
PITTI UOMO N. 75
13-16 January 2009
Fortezza da Basso, Florence
PITTI UOMO: AN EDITION FILLED WITH EVENTS AND INTERNATIONAL PREVIEWS
 “Pitti Uomo is an excellent device for detecting climate change in the world of fashion”, says Raffaello Napoleone, CEO of Pitti Immagine – “and it is also the event that opens the calendar of fashion trade fairs. We all know how important it is right now to get off on the right foot when presenting products on an international level. And that is precisely why we are here. Pitti Uomo offers companies this opportunity: thanks to its timing, the completeness of its offer and its setting, it is the place where the top buyers come to find established as well as new, experimental brands, and it is also the environment selected by the finest firms to present their products in terms of business and image. The January 2009 edition will be filled with previews and special projects such as the presentation of the Thom Browne Menswear Collection, the launch of the sartorial line by Comme des Garçons and the debut of Allegri’s new main line – along with the culture of fashion such as the big exhibit on Workwear curated by Oliviero Toscani and Olivier Saillard. Furthermore, the “Pitti Uomo Days” will coincide with the Pitti_W Woman Precollection showings, a project that is growing and evolving and this edition will be hosting what I consider to be an extraordinary event, Giambattista Valli’s Italian premiere in Palazzo Vecchio”.
PITTI UOMO 75. THE NEWS AND THE SPECIAL PROJECTS
There will be lots of special projects and previews at the Fortezza during this edition: from Comme des Garçons that is making its Pitti debut with the world preview of Homme Deux, the sartorial collection by Rei Kawakubo, to the launch of the “Fashion Casual” line by Joop!; then there will be the relaunch of the historic brand Braemar with a collection of unique Scottish cashmere, the European presentation of the new project form Dockers, the debut of the men’s denim collection by J. Brand. And there is news inside the Fashion District (the area comprising Touch!, Futuro Maschile, l’Altro Uomo and Ynformal): the European launch of the American brand London Fog’s collection, the preview of the capsule collection by Limited Edition Beacon Brand developed by Barbour and designer To Ki To. Then the special participation of Incotex with its exclusive project dedicated to Pitti Uomo buyers – a new collection under a new brand that is only available during Pitti Uomo. In the Urban Panorama section, we must mention the launch of W6YZ, the footwear line by Walter Van Beirendonck, world preview of the new Jack Purcell by Converse project and an important Pitti Uomo first - Franklin & Marshall. The Main Pavilion will be the stage for the first men’s accessory collection by Furla, the presentation of Borrelli’s Luxury Vintage project and the debut of Laura Biagiotti Uomo, the signature’s new menswear line. Allegri has also chosen Florence and Pitti Uomo for its event dedicated to the new collection by Francesco Scognamiglio.
PITTI UOMO 75: THE THEME IS “ITALIA MERAVIGLIOSA”:
It is an installation entitled “Italia Meravigliosa”, an ironic and post-contemporary tribute to Italy’s folk-national traditions and will be the theme of this edition of Pitti Uomo. Concept by architect and designer Oliviero Baldini. “It is also a statement of optimism and warm welcome to the Pitti Uomo community,” - says Agostino Poletto, deputy general manager of Pitti Immagine – “ and the visitors who contribute to making the fair unique and different from all the other fashion trade fairs. Visitors will be greeted in the main courtyard in the middle of the Fortezza grounds by a huge installation made with enormous pieces of luminaires – that light up the streets and squares throughout our Southern Italy. It is a tribute to the love of celebration and warm hospitality; traditional settings and decorations will be interpreted in an ultra- pop and amusing mode like a worksite or sound stage of a cinéma vérité movie, filled with messages of welcome – between folklore and graphic arts”.
CREATIVITY’S NEW RECRUITS AT NEW BEAT(S) AND WELCOME TO MY HOUSE
New Beat(s), the special section that Pitti Uomo reserves for debuts by the new generation of creative talents. It presents collections by young, avant-garde names from all over the world that our talent scouts have found to be the most interesting and stimulating. The rooms of the Lyceum, with the new layout designed by Ilaria Marelli that transforms them into a “Dream Hotel” with a totally oneiric atmosphere, will showcase a selection of ideas by emerging designers from all over the world, from France to Korea and from Germany to the United States. The names at this edition of New Beat(s) are: 2 di Picche Recycled, Cross+Spot, Earth Lab, Francesca B., Jehee Sheen, Laroom, M, Manifatturepico, Social Suicide, Tatras, Trt, Uneeto, Unestablished & Rebel, and Volta Footwear
Welcome to my House, the area dedicated to fashions born on the streets will be hosting a selection of young, but already known, brands that focus their creative research on the street culture. UP! – studio design, a group of creatives based in Paris, will be making the other part of the Lyceum into a Utopia Garden, a habitat of natural shapes and materials offering considerations on the themes of recycling and environmental sustainability. This edition’s names: 2357, Bobbie Burns, Dead Meat, Furious Clothing, Glassing, Last Love, Madson Discount, Maiden-Art, Members Only, Pharmacy Industry, Radical Diversity, Santafe, and Spazio Libero.
- THE NAMES AND NUMBERS AT THIS EDITION
World preview of men’s clothing and accessory collections for the 2009-2010 fall-winter season
EXHIBITORS
734 firms
approximately 919 brands 270 of which (32% of the total) come from abroad
AREA
59,000 square meters
SECTIONS
The 13 stages along the route that takes you through the world of men’s fashions:
_ Pitti Uomo, Affinità Elettive, Fashion At Work
_ Sport & Sport, Uppercasual
_ Ynformal, Urban Panorama, Welcome To My House
_ Fashion / Design, Futuro Maschile, Touch!, l’Altro Uomo, New Beat(s)
BUYERS
of the 24,782 buyers who attended the past winter’s edition
9,055 (36.5% of the total) came from abroad
the main foreign reference markets: Germany, Japan, Spain, Holland, Great Britain, Greece, Turkey, France, China, Korea, Belgium, United States, Austria, Switzerland and Russia
NEW NAMES and RETURNS
The new names and returns include:
_ Austria: Kode 9
_ France: Gerard Sene, Majestic, Unestablished & Rebel
_ Germany: Alpha Industries, Creative recreation, Joop, Sieger, Stetson
_Great Britain: Barbour Beacon Brand, Braemar, Chester Barrie, Daks London, Harris Tweed, Irregular Choice, Jeepers Peepers, Nigel Cabourn, Social Suicide
_ Italy: 1a Classe Alviero Martini, Alpha Delta Phi, Cappelletti, Cesare De Vecchi, Colmar, Feyem, Fiorentini + Baker Franklin & Marshall, Furla Uomo, Gas, Hewn, Incotex, Joe Rivetto, K-Way, Krizia Uomo, Laura Biagiotti Uomo, Luciano Barbera, Maiden-Art, MBT The Anti-Shoe, Moorer, PD01, Sealkay, Tanino Crisci, The Royal Pine Club, Toywatch, Uneeto, Valgrisa, Volta Footwear, W6YZ, Z Brand
_ Japan: Anachronom, Comme des Garçons Homme Deux, Chums, Fat, Filmelange, Glenn, Kapital, M, Stevenson Overall, Ts’s, Studio D’Artisan
_ Korea: Jehee Sheen
_ United States: Citizens of Humanity, Dickies, Dockers San Francisco, Gitman Bros. Est 1978, J Brand, Jack Purcell by Converse, King Baby Studio, London Fog, Modern Amusment, Red Wing, True Religion Brand Jeans
_ Sweden: Wesc
Florence, 13 January 2009
We wish to thank:
- ICE – ISTITUTO NAZIONALE PER IL COMMERCIO ESTERO [Italian Foreign Trade Commission] for the constant and invaluable support in promoting and producing our trade shows;
-TUSCAN REGIONAL GOVERNMENT and TOSCANA PROMOZIONE for their generous contributions to the production of our events.
Pitti Uomo
www.pittimmagine.com |
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