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 BREAD & butter Barcelona
Jan 16-18, 2008, Barcelona, Spain |
BREAD & butter Barcelona will launch BREAD & butter Sourcing
For the next BBBarcelona which will take place from January 16 – 18, 2008, B&B plans to expand considerably: the January event will include the halls 6 and 7, the Mies van  der Rohe Pavillon and the Palao Nacional as well as the entire outdoor area above the existing grounds. Karl-Heinz Müller: “We can imagine providing the STUDIO and the BB.DESIGN with an adequate home by locating both in the graceful Palao Nacional. We would like to use the Mies van der Rohe Pavillon – in my opinion the most beautiful building in the world – for exhibitions which would fit the tone set of this beautiful edifice or for the launch of a high-quality brand. For the outside premises we can envision grand displays or installations. Besides, more and more brands are interested in also presenting themselves outside the halls – through the expansion of the grounds we are able to meet their needs.”
Moreover, BREAD & BUTTER will launch BREAD & BUTTER SOURCING in January 2008. Karl-Heinz Müller: “BBBarcelona is the largest and most important European  tradeshow for denim, urban wear and sportswear. Both in January and in July, the entire industry meets in Barcelona and uses the tradeshow as a communication platform. Also, textile producers and other closely-related sectors come to Barcelona to establish the first contact and consultations with their partners. And so it is only consequent to integrate the precursory elements into the BBBarcelona. Even now, this July, the established Denim Mill “Ortanadolu” from Turkey as well as the “Interwashing Group” from Italy were present as exhibitors. A second time participator was the renowned Laundry Martelli in the Hotel Fira Palace not far from the fairgrounds. All were well-pleased with the response.
Karl-Heinz Müller continues: “Our intent was well-received by the representatives of the relevant areas. BREAD & BUTTER SOURCING will take place in hall 6, above the known grounds. Here, we envision textiles, ingredients, laundries, finishing, as well as all relevant preliminary sectors.” According to the B&B strategy, the firms will be carefully selected inernationally. K.-H. Müller: “We focus on the best in each sector and can foresee approximately 100 exhibitors. We will be able, for instance, to consider a maximum of 8-10 established Denim fabricants. Basically, it is important to us that the companies appreciate and respect each other.”
Karl-Heinz Müller further: “The existing grounds are bursting at the seams. To efficiently facilitate all existing potential, we simply need more space and place. The potential in the high-value sportswear sector is far from being exhausted. Expanding the grounds offers great possibilities, which we intend to utilize without loosing sight of quality – quantitative growth was never our interest.”
You have good reason to look forward to 2008, when the “tradeshow for selected brands”, from January 16 – 18, summons you once again to the Catalan capital. Karl-Heinz Müller concludes: “The BBBarcelona is a MUST for all professionals of the sector, and not merely in order to see the upcoming collections – BBBarcelona is a “Fashion Festival”, where lifestyle and trends are made to come alive – and so offers an inexhaustible source of inspiration.”
BREAD & butter Barcelona
www.breadandbutter.com |
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