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 Salone Internazionale del Mobile
Apr 17-22, 2012, Milan, Italy |
I Saloni 2012: ready for the off again, 50 years on |
Salone Internazionale del Mobile - photo by Saverio Lombardi Vallauri |
 Work is in progress for the 51st edition of the Saloni, which will showcase thousands of high quality products destined for the global market, reaffirming Milan’s rightful place as the international capital of furnishing. The layout will stay the same, with the design sector arranged so as to create an itinerary that dovetails perfectly with the Kitchen and Bathroom Furniture biennials. The good news is that the Saloni will now be open to the public on Saturday as well. As always, there will be a tantalising panoply of collateral events throughout the city.
Building on their previous success – the latest was the 50th anniversary 2011 edition – the Saloni are gearing up for the next round: from Tuesday 17th to Sunday 22nd April at the Milan Fairgrounds, Rho.
The myriad proposals from the about 2,500 exhibitors range from furniture to furnishing accessories, from kitchens to bathrooms to the prototypes conceived by the under 35s, all bearing the distinguishing hallmarks of quality and innovation that have earned Milan its place as the capital of furnishing.
Every April, over 300,000 visitors beat a path to the Saloni, testifying to the quality of the array of goods on offer and to the exhibition organisation. The 51st edition will be no exception. Right here – “Milan, where else?” – as the publicity campaign for this year’s Saloni proudly proclaims.
The Saloni – which will take to the 210,000 plus square metres of exhibition space at the Fairgrounds, with the Salone Internazionale del Mobile, Eurocucina / The International Kitchen Furniture Exhibition, the International Bathroom Exhibition, the International Furnishing Accessories Exhibition, and SaloneSatellite – are set to take off with the confidence that has always marked them out, and bolstered by the terrific exhibitor uptake that has already caused the entire space to be sold out.
The wide range of goods being showcased at the five exhibitions encompasses every sort and kind of furnishing and style. This year Eurocucina will again be accompanied by FTK (Technology for the Kitchen), the exhibition devoted to technological innovation in built-in domestic appliances and cooker hoods, in Pavilions 9, 11, 13 and 15, in total synergy with the International Bathroom Exhibition, opposite it in Pavilions 22 and 24, where the emphasis is on natural products for accessories and coverings, crafted by leading international designers.
The synergy between Kitchens and Bathrooms in turn also takes in the design section of the Salone Internazionale del Mobile in Pavilions 16-20, dovetailing perfectly not just with the two biennials but also creating an ideal itinerary, leading from classic design to cutting edge.
This year’s 15th edition of SaloneSatellite is devoted to “Design<–>Technology” pursuing its vocation as a talent scout for the most promising international designers, offering them visibility and an opportunity for contact with the exhibiting companies. Alongside the exhibition, there is the Competition for the 3 most outstanding Kitchen and Bathroom products in each of the 2 sectors. All in Pavilions 22 and 24.
In response to market demand, the organisers – Cosmit and FederlegnoArredo – are throwing the Saloni open to the public all day on Saturday this year, in addition to the traditional Sunday opening, which last year saw over 32,000 visitors pass through the gates.
The events being held in the city, focusing more than ever this year on quality products, are absolutely not to be missed. |
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