High Point Market Authority promotes Market Week as "The Week That Shapes Our World"

New communications campaign recognizes High Point Market’s long-held position as the defining event in home furnishings.

High Point, North Carolina, July 27, 2010 – If you want to see the latest high-fashion apparel, you go to New York for Fashion Week. If your interests turn to the hottest trends in technology and the music industry’s emerging stars, you take a trip to Austin, Texas for South by Southwest. And if you want to experience the new, the now, the enduring and the possible in home furnishings, you go to High Point’s Market Week.

“A few years ago, we started focusing on High Point as a fashion and trend center with our ‘premier Market for world premieres and ‘all the latest forms at one function’ themes,” says Market Authority President and CEO Brian Casey. “Then, our “collage” campaign looked a little deeper, presenting Market as a multi-layered event that gives a comprehensive experience of the forces that drive home furnishings. And, last year, our “connect” concept expanded on that idea, demonstrating that High Point links you to all of the products, people, ideas and solutions that can make your business thrive. When you put all those ideas together, you realize that Market Week shapes the world of home furnishings like no other event in our industry. That was the genesis of this year’s Market Week campaign. If you’re in home furnishings, these are the next six days that matter.

“With more exhibitors than any other event, Market Week presents a truly comprehensive product selection, covering every category, style and price,” Casey concludes. “Plus, all of the latest trends in form, function, color and finish arrive in tens of thousands of new product debuts. But we also believe that retailers and designers want to understand the context from which these forms emerge, and they want real-world, nuts and bolts solutions to their business challenges. So, we also offer a full slate of seminars and presentations by our industry’s leading researchers and consultants. On top of all that, as with any industry, building a strong business network is essential to an individual’s ongoing success, so every day of Market Week offers social events where industry professionals can get together, share ideas and make important new contacts. It’s that full complement of merchandise, information and connections that has set the High Point Market apart for decades – and has made this the week that shapes our world.”

About High Point Market Authority
The High Point Market Authority is the official sponsor of the High Point Market in High Point, North Carolina. Featuring an extensive selection of exhibitors spanning every category, style and price point and attracting tens of thousands of visitors from more than 110 countries twice each year, the High Point Market is the driving force of the home furnishings industry.

High Point Market Week
www.highpointmarket.org