|
|
 Wills Lifestyle India Fashion Week (WIFW)
Oct 15-19, 2008, New Delhi, India |
|
Wills Lifestyle India Fashion Week, Spring/Summer 2009
18 Designers to showcase for First Time at India's only 'Business of Fashion' Event
 |
| Fashion by designer duo Swapna Seema for the Wills Lifestyle India Fashion Week in March 2008 |
New Delhi, Sept 29, 2008: To support the emerging fashion design industry of India, Wills Lifestyle India Fashion Week today announced the names of 18 designers participating for the very first time at WIFW. Like every season FDCI gives an opportunity to aspiring as well as eminent designers to experience India's only 'Business of Fashion' event the Wills Lifestyle India Fashion Week, Spring/Summer 2009.
This list includes some of the well-known names like AG2 by Adarsh Gill and Sanchita Ajjampur from the Indian fashion industry who have showcased their collections in India and overseas. The forthcoming WIFW will also showcase collections of the Accessory designers Art Apparel and Accessories by Shelina & Camelia and Priyanka Murarka Jool Kurry for the first time.
WIFW will provide high level business mentoring to the up-and-coming designers. Support will be given by an established team of fashion industry experts and professionals in areas such as business planning, marketing, sourcing, production, export and legal. By giving such in-depth advice where it is most required, the aim is to help the designers consolidate their businesses, growing them internationally to the next level.
The names of these 18 designers are as follows:
Abdul Halder
AG2 by Adarsh Gill
Anupamaa
Art Apparel and Accessories by Shelina & Camelia
Ashii by Ashima Singh
Blue Coral by Parvesh & Jai
Form Debarun
Gaurav & Ritika
Hemant & Nandita
Priyanka Murarka Jool Kurry
Joy Mitra
Nida Mahmood
Nisha Merchant
Raakesh Agarvwal
Rohit Mittal
Sanchita
Umesh Vashisht
Urvashi Kaur
WIFW's the leading business of fashion event is designed to allow younger, untried designers the chance for a breakthrough moment.
Announcing the names of the designers participating at the WIFW S/S 2009, Sunil Sethi, President, FDCI, said, "WIFW is a prestigious launch pad for the emerging designers to showcase the best of Indian design talent globally. It provides them with a crucial introduction to buyers from across the globe and key members. We at FDCI welcome our new partners at WIFW to experience country's only B-2-B event."
Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing, said "The Wills Lifestyle India Fashion Week is the country's biggest and most prestigious lifestyle event. We have already received an overwhelming response from the designer fraternity for the event and I am sure that the younger talent to be showcased in this edition will add a lot of freshness and zing to the event."
10 Years of Fashion Design Council of India
A Decade in the Business of Fashion
Ten years into the business of fashion, FDCI has taken the Indian Fashion industry global and made it a national pride. It has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders. Over the years FDCI has used various marketing platforms, seminars and workshops to promote fashion. FDCI, a not for profit organization, is the apex industry body in the field of fashion in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion - at home and abroad. FDCI is actively involved in promoting the 'business of fashion' and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the fashion market in the country. For details visit www.fdci.org
About Wills Lifestyle
ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience'. Currently there are 51 Wills Lifestyle stores in 30 cities across the country, and the brand is making rapid strides in terms of expansion - doubling the number of stores over the next three years. For details visit www.willslifestyle.com
About Fiama Di Wills
For the new, empowered woman, we introduce the world of Fiama Di Wills. A premium range of personal care products that effectively combine the goodness of nature and the benefits of science. This combination of exotic naturals and science is the culmination of four years of extensive R&D at ITC Research Centre and at international research labs. Exotic naturals such as Juniper, Thyme, Babassu, Macadamia nut, Watercress, Rosemary and Sage extracts combine effectively with advanced technologies such as Cuticle Restore Technology and Hydro Restorative System to offer consumers gentle and effective hair and skin care. The range from Fiama Di Wills includes Shampoos, Shower Gels, Conditioners and Soaps.
For further details, contact R&PM:Edelman
Ambereen Ali Shah: +91 98105 08472 / ambereen.shah@edelman.com
Bhavna Katyal: +91 9810781095/ bhavna.katyal@edelman.com
Wills Lifestyle India Fashion Week
www.willslifestyleindiafashionweek.com |
|
|
|
