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 Mercedes-Benz Fashion Week Russia
Mar 31-Apr 5, 2011 |
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Russia Fashion Week is to change its name to Mercedes-Benz Fashion Week Russia |
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Starting from April 2011 Russian Fashion Week is to change its name to Mercedes-Benz Fashion Week Russia. Changing the name is not the only issue. Some new features will be added to the event in 2011. A lot of new emerging designers will be presented too. Stay tuned.
Mercedes-Benz signs a three-year deal for title sponsorship of the Russian Fashion Week – the key event in the Russian fashion industry and the largest fashion week in Eastern Europe. The first fashion week under Mercedes-Benz brand is to be held in Moscow from March 31 until April 5 in the Congress-Hall of World Trade Center.
Mercedes-Benz Fashion Week Russia will occupy a special position in the international fashion calendar, not only due to the presence of Mercedes-Benz, but also, primarily, due to the fact that the German auto manufacturer supports the most influential fashion events in the world. Fashion is the key communication platform for Mercedes-Benz. Mercedes-Benz cars are exhibited at fashion weeks in Milan, Paris and London, where the German brand is a strategic partner. Changing its name to Mercedes-Benz Fashion Week Russia, Russian Fashion Week gets on a par with Mercedes-Benz Fashion Week New York and Mercedes-Benz Fashion Week Berlin: Moscow is the third metropolis, where fashion week signs an agreement to cover the title partnership with the most fashionable automobile brand.
Mercedes-Benz Fashion Week Russia will be held in the same format as all the previous seasons – in accordance with the international rules of the fashion weeks. Mercedes-Benz Fashion Week Russia will remain Moscow’s biggest event “by invitation only”, how Russian Fashion Week has been over the years.
The upcoming Mercedes-Benz Fashion Week Russia is to be held in the Congress-Hall of World Trade Center from March 31 until April 5, 2011. The Grand Opening is to be held on the eve of the first show day – March 30, 2011. The participants of the week will present Fall-Winter 2011/2012 collections. Mercedes-Benz Fashion Week Russia will be opened by the show of Slava Zaitsev Fashion House, among the other participants of the week are Tatiana Parfionova, Julia Nikolaeva, Yegor Zaitsev, Stella Ndombi, St. Bessarion, Olga Samoschenko, Elena Tsokalenko and some international talents. Mercedes-Benz Fashion Week Russia Spring-Summer 2012 is to be held October 15-20, 2011. |
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