|
|
 Amsterdam International Fashion Week
Jan 26-30, 2011 |
|
Amsterdam International Fashion Week combines new talent, established names and trendsetting labels |
The 14th Amsterdam International Fashion Week (AIFW) will be held at the Westergasterrein in Amsterdam from 26 to 30 January 2011. Opening the official runway presentations on Wednesday, 26 January will be a show by Jan Taminiau. The schedule for the following days will be filled with new talented designers, established names and trendsetting fashion labels. New names on the programme include Bas Kosters, Tony Cohen and Velour. The Fashion Week LAB. will provide a platform for eight ambitious young designers. In addition to the shows, the AIFW will organise DOWNTOWN, a varied programme of fashion-related activities open to the public that will open at the INDIVIDUALS brand store.
AIFW: ‘Celebrate, Connect & Grow’
The Amsterdam International Fashion Week (AIFW) was launched in 2004 to put Amsterdam on the map as an inspiring, internationally oriented fashion destination. By now, the AIFW has become the most important semi-annual fashion event in the Netherlands. By providing a platform for the most beautiful and the very best that the Netherlands has to offer in fashion design, the AIFW is celebrating the creativity, glamour and magic that fashion inspires.
The AIFW devotes itself all year long to connecting people by creating bridges between culture and commerce, education and the business community, and fashion and other creative disciplines. Its partners are found in various disciplines within the fashion industry and include designers, businesses, academies and branch organisations. The AIFW sees bringing together various fields and strengthening the fashion network as one of its key tasks. It also sees itself as a platform determined to grow in size and impact.
Even more than its own growth as a platform, the AIFW seeks to increase the success of the Dutch fashion sector: to ensure the recognition and guidance of talented designers, the growth of start-ups into successful businesses, an emphasis on success, and the sharing of expertise and ideas. The AIFW is the leading platform for addressing these themes, particularly in regard to looking ahead, the promotional aspects, and cooperation.
Runway presentations
Jan Taminiau will open the official runway presentations on Wednesday, 26 January.
The schedule for the following days will be filled with new talented designers, established names and trendsetting fashion labels: Bas Kosters, Tony Cohen, SIS by Spijkers en Spijkers, SuperTrash, Addy van den Krommenacker, Velour, .MARLOESBLAAS., Elsien Gringhuis, MC by Monique Collignon, INDIVIDUALS by AMFI, Hunkemöller and Club BRILLANT presents L'Agence A/W 2011, including the worldwide launch of the very first L'Agence sunglasses collection by Sama Eyewear. The Club BRILLANT show will conclude the 14th AIFW on Sunday, 30 January. The complete schedule for the runway presentations is attached to this press release.
Fashion Week LAB.
Fashion Week LAB. provides a platform for many new talented designers. The LAB. gives promising designers a chance to show their collections at one of the official AIFW venues set up by the AIFW specifically for this purpose. This platform allows these designers to take advantage of the commercial opportunities made available by the AIFW and helps them develop into independent entrepreneurs. The designers participating in the Fashion Week LAB. on Thursday, 27 January are Roparosa, Bravoure, Roye Hesam, ZEM by Samira Algoe, Lhana Marlet, Marije de Haan, GOMEZ ESSER DESIGN and Musa Sarah.
The Green Fashion Competition
One of the initiatives taking place in the course of the year is the Green Fashion Competition. The objective of this competition initiated by the Dutch Ministry of Economic Affairs, Agriculture and Innovation is to create an awareness of how the fashion industry can improve its impact on biodiversity. By now, the first two rounds of judging have already taken place. During the Grand Finale of The Green Fashion Competition that will be held on Thursday, 27 January, the winner will be selected from among the remaining eight finalists (Bright Young Things, Elsien Gringhuis, Farrow & Tan, GOMEZ ESSER DESIGN, NON by KIM, Oat shoes, Viral and Winde Rienstra).
|
|
|
|
