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 Amsterdam International Fashion Week (AIFW)
Jul 19-28, 2008 |
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Amsterdam International Fashion Week shows names
Summer edition is taking place from 19th until 28th of July 2008 at the Westergasfabriek area.
 Amsterdam, July 19th 2008 – The official show program, from 23th until 27th of July 2008, has a full program with lots of talented, young and established designers. There is lots of room for ambitious top talent, well known labels, Lichting 2008 and the Frans Molenaar Price. Next to the shows there is lots of attention for seminars and workshops. On the 19th of July there is the kick-off of DOWN TOWN at Redlight Fashion Amsterdam at the Wallen.
Shows
The official final AIFW show program is a mixture of top labels and ambitious talents. For example; JEROEN VanTuyl, Jan Taminiau, Oilily, Ivo Mittelmeyer, Lichting 2008, Frans Molenaar Prijs 2008, Individuals by AMFI, Antoine Peters, EиD by Eva and Delia, Monique Collignon, Iris van Herpen, Haruco~Vert, Daite by Tessa Koops, NŌN BY KIM, MLY, Django Steenbakker, EAH!, Brillant, Blue Blood, Claes Iversen én Percy Irausquin. The nominees of the Frans Molenaar Price are: Maarten van der Horst, Lifu Hsiao, Elsien Gringhuis, Nina Heo, Sanne Schrijver en Danny Cremers. The full schedule will be communicated Thursday 26th of June.
De Modefabriek celebrates its silver anniversary on 27th and 28th of July. The Prelude will take place on Monday July 21st.
Lichting 2008
The Lichting-initiative, the central graduation show for the best graduates of the Netherlands, that was launched last year, will take place again. This year G-Star will support this show.
The city of Amsterdam supports talent
Thanks to support of the city of Amsterdam, next to well known designers and labels, also ambitious starters can show their new collections. According to the city of Amsterdam, is support for ambitious starters crucial for the growth of the Dutch fashion industry. The participating starters will be selected through an independent commission: Peter Leferink/AMFI, Carlo Wijnands/HTNK and Merle Deterink/AIFW.
Fashion Week DOWN TOWN
Next to the professional part that is only accessible on invitation, there is also a big public program during AIFW. More than 80 locations: shops; galleries; clubs; etc. are taking part of Fashion Week DOWN TOWN. There are lots of things to experience: expositions; shows; a shop window contest; different launches and parties. The DOWN TOWN program is taking place from 19th of July until 28th of July. The official opening is taking place at Redlight Fashion Amsterdam at the Wallen. The final DONW TOWN program and the official paper of AIFW , Fashion Weekly, will be launched at the Central Station Amsterdam on the 12th of July.
Denim and Fashion Seminars
The world’s most prominent denim labels are established in Amsterdam. To pay more attention to Amsterdam as denim-city this summer – under the flag of the Fortis Fashion Business Exchange- a seminar is organized about the developments in the jeans business, with regards to innovation, durability and marketing. In Amsterdam are well known denim labels situated like: G-Star, Kuyichi and Tommy Hilfiger. Besides this, advice and conciliation firm HTNK and fashion trade journal Textilia, will share their knowledge during interesting workshops and lectures at the Westergasterrein.
Amsterdam International Fashion Week
AIFW started in 2004 as an initiative to put Amsterdam on the map as an sparkling and international oriented Fashion city. Twice a year Fashion Week establish itself as the highlight of the Dutch Fashion, a full schedule with catwalk shows, trade fairs, presentations, lectures and parties. The show programme is only for professionals and will take place at the Westergasterrein area. Answering the immense demand, the public programme Fashion Week DOWN TOWN consist of numerous public access catwalk shows; parties; lectures and expositions. All organized in collaboration with museums, galleries, clubs and shops.
Sponsors
As from the upcoming edition of AIFW, Fortis will be the main sponsor and partner of Amsterdam International Fashion Week. Fortis wants to use this sponsorship to illustrate that they are the financial partner for businesses in the fashion industry. Fortis and AIFW are jointly developing the content for the official programme. AIFW is supported by the following partners; Redken, Maybelline New York, Heineken, NS, Moët & Chandon, Amsterdam Airport Area, JCDecaux, Evian, Enorm, Torres, Lavazza, Amsterdam Partners and the City of Amsterdam.
Contact information:
For more information please contact the following persons:
AIFW: Spice PR, Michel Bos, 020 489 10 31, aifw@spicepr.nl
Frans Molenaar Prijs: Mirjam Bax, 020 673 53 73, info@fransmolenaar.nl
Lichting 2008 / Redlight Fashion Amsterdam / HTNK workshop: Karlijn Bozon, 020 421 15 77, karlijn@htnk.nl
HTNK: for head professors: Mariette Hoitink, 020 421 15 77, mariette@htnk.nl
Modefabriek: Danielle Heerkens, 020 442 19 60, danielleheerkens@modefabriek.nl
Prelude: Coebergh Communicatie and PR: Laura Minderop, 020 470 87 87 , laura@coebergh.nl
Textilia workshop: Meike Kroese, 020 460 22 35, m.kroese@mybusinessmedia.nl |
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